Nokia World: Geoffrey Moore on "Dealing with Darwin"

Famous innovation thinker Geoffrey "Crossing the Chasm" Moore gave a lightspeed presentation about some of his more recent innovation ideas, which he has put in his book - Dealing with Darwin. Here are my raw notes:

In today's market: innovation is the key to differentiation. Dialogue around innovation has not been very articulate. Signal to noise ratio is often high with unfocused innovation.

Four new ideas about innovation:
Return on Innovation
Innovation Strategy
Funding Innovaiton
Perpetuating Innovation

Return on Innovation
Innovate to achieve competitive separation from the market.Choice is innovate or get marginalized. Vector of innovation that will set the organization is on track to be separated from the competitors, is CORE. Every other form of innovation is context. Rule for CORE is to be beyond good.

Core competence is different - it is what you are definitely good at. But that is often also what other people to. It's not core business either. It's going to have small revenues to start with.

Return on innovaion results from:
Positive returns: Differentiation (CORE), Neutralization (catching up the leader), Productivity (efficiency)
Negative returns: Failed attempts; Waste (projects that even if they succeed fail to create sustainable competitive advantage). Customers love "waste" - they get genuine innovation for free.
1. Identify a vector of differentiaton
2. Define all other work as context
3. Commit to beyond class outcomes

Innovation strategy
We should not just throw things at the wall. A key to this will be to decide where is the market that you are in in terms of its Maturity Life Cycle. Innovation is different in different parts.
Product Leadership > Customer Intimacy & Operational Excellence Zones > Category Renewal.

Innovating in Growth markets:
1. Disruptive innovation (new category)
2. Application innovation (applying applications in new markets)
3. Product innovation (outperforms competitors)
4. Platform innovation (Google, APIs etc) - this has been the most economically powerful

Innovating in Mature markets: (customer intimacy)
1. Line extension innovation (P&G)
2. Enhancement innovation (Apple)
3. Marketing innovation (Nike iD)
4. Experiential innovation (Cirque du Soeil)

Innovating in Mature markets: (op excellence)
1. Value engineering (Ryanair)
2. Integration (SAP)
3. Process innovation (Dell)
4. Value migration (IBM - products to services)

All of these different innovations require different people.

Summary:
- Pick a small number of innovation vectors for core - ideally one
- Drive performance beyond category norms
- Declare all other forms of innovation context

The kind of person who they hire at Dell is someone who likes process, and Apple they would like design, even if they work in HR or finance.

Funding Innovation
Nowadays people don't want to give you money to innovate. They want you to cut costs. The key to finding the money is to look to the context. Resources get trapped in Context issues, such as voice and not into the new core (e.g. social networking). "Coins in the couch" extract resources from context to repurpose for Core. Sometimes painful to get this cash but it is important.

V2I3p24.gif (GIF Image, 612x428 pixels)

Four phases: invent, deploy, manager, ofload

The problem is that there is nobody in place to deploy the graduating core issues that move from non-mission critical to mission critical. How to solve the problem with the resources getting stuck (top right) box? Six Levers:
1. Centralize: single authority to reduce costs and create single decision making authority. New individual will make everybody angy. Profile of this person: Neofascist.
2. Standardize
3. Modularize: Deceonsruct
4. Optimize: Eliminate redundant steps
5 .Instrument: Quality control, SLA
6. Outsource

Problem is that people leaving the context issues do not have the right skills to go back to the innovaiton. The answer - work is moving clockwise, and people move counter clockwise.

People's profile roles:
- Optimizers (quadrant 3&4):
- Deployers (quadrant 2&3): these people do mission critical things for a living
- Innovators (quadrant 1&2):

Executives role is to manage the handoffs between the different types of people.

Summary of growing human capital:
- Focus on bulding role expertise
- Avoid overvaluing task expertise
- Be cautious about asking people to change roles.

Nokia World: OPK: Just call me Mr Internet

The two themes that dominated CEO OPK's presentation were "Internet", followed closely by "consumer benefits". In line with Keith Pardy's evocative description in the introduction of our vision to 'connect people with what matters to them', this first keynote was a fairly powerful message (to customers, partners and I suspect employees themselves) that the Internet is now a fundamental bedrock of the company's strategy going forward.

A smattering of stats shows that this game (which is still being called "mobile internet" but needs a bette name) has only just started. By end 2006 *only* 41% of people globally will own a mobile phone and *only* 13% will use them to connect to Internet. However, 1.3m new subscribers are joining a day (that's 15 per second) and most of these will be in emerging markets. Nokia now expects 3bn subscriptions to be reached by 2007 and 4bn by 2010, powered by selling almost 1bn phones (970m) this year. Conecting this idea - that the new growth is from developing markets, together with our Internet vision (OPK calls it "the third wave" of the Internet) is extremely motivating for me personally -- how much more interesting than downloading ringtones to spoilt kids?

On a less substantive level, I couldn't help being amused by the megawats of blaring music and funky video clips of leaping parkour hipsters that signalled his arrival on stage and interstitials. For all his many talents, OPK's USP is not exactly "youthful cool" - he admitted as much when talking about how David Bowie - the front man for the new Music Recommender Service - is one of his generation's heroes. So maybe his handlers are seeking to redefine his positioning, in line with that Internet thing? OPK meaning Oh Par Kour? What next, trainers, rollneck jumpers and a ponytail? I wouldn't bother. Shifting a couple of hundred million phones a year takes a fairly firm hand on the tiller and good delegation skills, so OPK's no-nonsense, not that cool approach works for me.

Nokia World: Counting down to quite a party

[I've been asked to be an 'official Nokia blogger' at the forthcoming Nokia World blog in Amsterdam on 28&29 November. Will cross-post those posts to this blog too.]

Despite having been at Nokia three years, this is my first time attending what used to be known as NMC (Nokia Mobility Conference) and I'm looking forward to what promises to be quite a spectacle.

This joint blog idea is a new innovation - bringing together internals and external bloggers, and I guess we'll just have to see how it works. One issue could be multiple people posting about the same thing - I guess it's First to Post wins?

Anyway, in that spirit, here's a quick post with some thoughts about the event, before it's kicked off and we're in Frenzy mode. Impressions so far are good - the speaker lineup includes not only our top people announcing new&shiny things but some thoughtfully chosen externals such as Clive Anderson, Bruce Mau and Geoffrey Moore. They'll no doubt add some colourful perspectives to the 'consumer insight' agenda.



The logistics and technology seems promsing - who doesn't love Amsterdam?, and the ability to create your own personalized agenda and display this on your phone is cute, and works well. (This kind of functionality IMO can actually justify Flash on websites, which otherwise destroys 'linkability').

The third thing, and if I'm honest, what I expect to be the highlight, is the party on Wed evening; these are legendary. So expect light posting on Thursday morning.

As I'm just hitting Post I got a call from Oliver who's just arrived at Schipol and as excited as ever -- so it now really feels like the party is finally starting to kick off.

Apple can sleep soundly in Chicago

Chicago SunTimes' Andy Ihnatko takes his gloves off in reviewing Zune:

Yes, Microsoft's new Zune digital music player is just plain dreadful. I've spent a week setting this thing up and using it, and the overall experience is about as pleasant as having an airbag deploy in your face. "Avoid," is my general message. The Zune is a square wheel, a product that's so absurd and so obviously immune to success that it evokes something akin to a sense of pity.

...
You'll find that the Zune Planet orbits the music industry's Bizarro World, where users aren't allowed to do anything that isn't in the industry\'s direct interests.

...

Result: The Zune will be dead and gone within six months. Good riddance.

Nokia web2mobile competition

I rather like the title, and the motivation behind this event, launched to coincide with new Nokia Research Center location opened up in Palo Alto. I visited it 2 weeks ago - very chic, and a stone's throw from Stanford Uni.

MARA: Filtering real world via the screen

Technology Review: Hyperlinking Reality via Phones

From Technology Review:

A Nokia research project could one day make it easier to navigate the real world by superimposing virtual information on an image of your surroundings. The new software, called Mobile Augmented Reality Applications (MARA), is designed to identify objects viewed on the screen of a camera phone. The Nokia research team has demonstrated a prototype phone equipped with MARA software and the appropriate hardware: a global positioning system (GPS), an accelerometer, and a compass. The souped-up phone is able to identify restaurants, hotels, and landmarks and provide Web links and basic information about these objects on the phone's screen. In addition, says David Murphy, an engineer at Nokia Research Center, in Helsinki, Finland, who works on the project, the system can also be used to find nearby friends who have phones with GPS and the appropriate software.

Kudos to David - this is a project that deserves to be picked up and generate some real excitement. Less about the technology though, this seems to be more about what kind of alternative reality do we use to populate this information? With the 3d physical world, there's only one thing allowed in any one place. But multiple different databases in the virtual world will just fragment things. One thing is clear however, no proprietary solution will succeed here.

No dotmobi love songs from Opera

Opera CEO says DotMobi is a 'total waste of time', according to SciFi.com,

Von Tetzchner thinks that's stupid. He told me that the site and the browser
should work together to present Web content optimized for whatever device you're
using. "There should be one Internet," he says. "What if you're using another
device? Should we have .gameconsole? .car? .fridge? .plane? We don't need .mobi
at all." Besides, he says, "There are capabilities for sites to query the
browser to figure out exactly what you're using. That's a much more elegant
solution than having the user choose which site to go to."

I'm generally a one-web techno optimist, but there are a lot of people who have been very successful, and arguably delivered lots of value by being pragmatic. Many of us have written off the ringtone market each year for the past few years, as it continues its meteoric rise, and is now worth billions. But that's dumb we say, we could easily rip our own ring tones. Same with iTunes - who would pay for music, when it's free on P2P? Well, having just bought another song on iTunes this morning, I guess I'm proof that even the techno optimists can be targets for short term pragmatism, which is what I think is the key to dotMobi.

So this is what Marko's been up to

Former colleague and head of design strategy for Nokia Marko Ahtisaari left a few weeks ago, and has now re-emerged in this interesting sounding startup:

Blyk is a pan-European free mobile operator for young people, funded by advertising. We're launching first in the UK market in mid-2007, with other markets to follow.
Blyk is an innovative mobile media channel for advertisers. We offer brands an opportunity for direct engagement with a young audience with real-time feedback.
Blyk has been in development since January 2006. As we are now finalizing our offering with our UK brand partners, we feel the time is right to go public on Blyk.

Doesn't say much, apart from ticking the right jargon-filled boxes (free, advertising, media, youth) but I like the team, and what I see so far. Will watch with interest.

Bringing three dimensional back people to life

I've long harboured an ambition to do more with this rather moribund blog, and some recent conversations, together with a wealth of interesting activities going on right now means I'm going to try and be a bit more regular.

First thing I did was to consolidate to this blog some other posts I'd had in other places. Second thing I did was to invite my old friend and co-conspirator Rob Neild to join on this blog as an author - he's one of the most creative people I know and him and I have spent many hours in recent months putting the world to rights and coming up with all sorts of killer apps in this space where the internet and real world merge. The original ambitions of this blog are still valid - to report on how mobiles are becoming Internet devices and the Intenret is becoming mobile. I hope Rob will post some of his thoughts from time to time - he now has an account, so no excuse.

Third thing I'm doing is actually planning to more systematically add new content - part aide memoire, part advertising unofficially some of the things that we're doing at Nokia that can be put in the public arena, and part because I think these issues are far to big to keep internal. Rather fittingly, this post will conclude with a point to a couple of new applications for Symbian whch are the poster childs of the Internet - BitTorrent and Gnutella. New versions have just been announced by Budapest University of SymTorrent and Symella. So, a bit of fun for those with generous bosses, data plans or wifi phones and big memory cards - all those open source speeches you've been meaning to download can be yours. I must admit, I've found them a bit buggy on my E70, but imagine that'll be ironed out soon.

extWeb Conference: Europe can do web2.0 too

Carolina - one of our charming Dutch hosts

A rather last minute decision to attend The Next Web conference in Amsterdam on July 7th paid off handsomely. A colorful cross section of about 160 European entrepreneurs, bloggers, academics - and corporate schmucks like me - were treated to sparking Dutch hospitality, flawless logistics and an excellent old-new venue (NH Hotel). This note summarizes some of my higlights:

Transparent, low flat fees needed before mobile social networking will take off. Hyves are YASNS, but from Netherlands this time, and have some success with going mainstream - most interestingly with cabinet-level politicians joining up and collecting thousands of 'friends'. I asked a question to the “Chief Hyves Officer” (CEO) what needs to be done to improve the mobile experience and he indicated two priorities: first, make the pricing cheaper and second make it more transparent – so low, flat fees for data in a nutshell. He didn’t seem too concerned about platform issues or porting problems to different handsets. 

Brand Arrington releases his 10 Commandments. Michael A. - pin-up of the web2.0 chattering classes – blessed and dismissed in equal measure. Refreshing to see that his opinions are not moderated despite having 80,000 feed readers hanging on his every word. He promised to deliver a top ten of European web2.0 companies, and in fact delivered two  - a  B team also. 

His “almost picks” included openBC, cocomment, ebuddy, spotback, licketttship, esnips, vpod.tv, pageflicks, feeds2.0, fleick.

His top 10 were:

• Allpeers - Private p2p network



• Bebo – Next MySpace – founders have moved from UK to San Francisco



• Facebook – 75% of college kids use this daily, and it has more page views than Google. They (foolishly) turned down $1billion



• Last.fm – collaborative music recommendations. Turned down €30m offer



• Netvibes – popular french Ajaxy – make-your-own-portal



• Riya – Scarily powerful facial recognition, a tech story. Turned down Yahoo!, almost acquired by Google, but deal fell through at last minute.



• Wikio - best European hope against digg



• Youtube – video success story - $1m bandwidth bills per month



• Zlango – Israel start up using SMS icons to create a new language



• And at #1: Digg - $1200 dollars to start up this company. Now 9m page views per day, similar audience to NYTimes. Very disrputive to media. Rather ironic in a way - a bottom up voting site receving top marks from the top down Mr. A.

He also spawned a meme-let - as is his wont - with his boycot of the phrase Web2.0 due to the legal attack dogs kerfuffle.

Communities as big as email. Nielsen didn't tell us a great deal new - and conspicuosly didn't have any figures on mobile internet usage - but it was interesting that while 71% of European Internet users use email, the number's almost matched by those who participate in some from of 'member communities' (69.3%). He didn't define the term further.

Companies mentioned that seemed interesting: shopzilla, neuf telecom, videolan, kijij, ogame, buycentral, measuremap, truveo, la fraise (selling customer-made t shirts), red hot tomatoes, feedo, mp3.nl

Guy who backed Skype places his next bets in 5 areas. Mark Tluczsz, co-Founder and Partner of Mangrove Partners identified five areas that he was most excited about new opportunities. His investment rationale was the easy-sounding – thing BIG and follow your passion.

1. Search. Most search engines return similar results, and only 25% of people ever look beyond page 3. Despite Google and Y!’s PhDs, he feels this area is ripe for innovation in user experience, in particular around the empty white box.

2. Human service makes a come back. Customer service: automation has resulted in a broken link between customer and supplier. CRM strategies that include the human touch will become a “business necessity”. Avatars will be big. E.g. Ikea’s Anna.

3. Eastern Europe.  Big, hungry and shedding their socialist tendencies quicker than you can say Polish plumber. 

4. Mobile experience. Derision and disgust for today’s expensive, patchy and uninnovative mobile experience.. “Look at WAP - we are paying for the industry’s R&D”. The one thing they’ve done well is to embed the address book. 2bn phone uses vs. 1bn Internet users = opportunity.

5. Power of the many. How to benefit from the collective intelligence of a group. collective power. Digg etc..

Kevin Kelly - da man. The founder of Wired was on great form. My favourite quote - "The Web is only 4000 days old! Give it a chance." Andy Grove apparently said that, already “everything ever said about the internet is happening”. Physical production is growing 7% per annum, while information is growing at 66%. So, information about X increases at the rate of 10X. The next web will be the convergence of real and virtual. E.g. RFID tags in clothes, place notes, PLAZES embedding info. Any screen will look into the web. Managers should do well to treat every product or service as if it was free. The hyperlink and the tag are two of the greatest inventions of the 20th Century. We now need an open source “hardware” phone, camera, TV, car.

Overall - a great success. A lot was packed into a few hours. The organizers of the event are onto something – an appetite for European innovation and slightly more homely, relaxed feel than similar conferences in the US - I hope this remains. Nokia was there with its Widsets venture, and I hope we'll be back next year in force.

Bumptop desktop - bringing real world back to the virtual world

I'm interested in how we can get our computing experiences to recognize the fact that most of the time we're in the real world. But how about bringing some of the richness of the real world into the otherwise flat PC experience. This project from the dynamic grpahics project introduces some interesting concepts:

This is an extension of the classic desktop metaphor such that files can beloosely arranged, piled, sorted, flipped through like pages of a book,etc. objects can be casually dragged & tossed around, influenced byphysical characteristics such as friction & mass, much like wewould manipulate lightweight objects in the real world.Bumptop allows users to use the strategies they employ in the realworld to convey information about the objects they own. another goal isto support casual organization of information in a manner where usersare not forced to commit to categorization, such as the immediatenaming & filing of documents.

bumptop physical desktop - data visualization & visual culture - information aesthetics

technorati tags:3dpeople

Blogged with Flock

Bittorrent on Symbian

Now, in addition to Gnutella on Symbian, we have BitTorrent on S60. Ever get the feeling that technology doesn't care about legislation?

One's grey and one's pink. PC vs mobiles

This extract from the Communities Dominate Brands blog suggests four distinct differences between PC and mobile phone, in a post suggesting (correctly IMO) that mobile access to the Internet is going to be bigger than the PC:

First of all, a mobile phone based internet is totally personalized. Our PC is often shared - such as a university campus computer, or a family computer, or the PC owned by the employer with its limitations and at times access by the IT department etc. But our mobile phone is totally personal.

Secondly the mobile phone is always on. It means that any alerts, urgent news etc can be delivered. With laptops we need to find our access, connect to a WiFi etc network, but mobile phones are always connected and can for example be reached via SMS text messaging for alerts at any time.

Thirdly the mobile phone is always within hand's reach of its users. No other technology is so close to us physically at all times. We don't take our computers to bed with us (well, most don't do that), but over 60% of all mobile phone users take their cellphone physically to bed with them at night. We notice we've lost our wallet in 26 hours. But we notice we're missing our mobile phone in 68 minutes.

Finally - and most importantly - the mobile phone offers a built-in payment mechanism. The PC based internet does not have that. On the traditional internet we need to set up a payment system like Paypal, or we need to submit credit card info etc. But on the mobile phone we can (if our carrier/operator has enabled it) handle any payments at the click of a button."

I think this is a useful exercise, and these are good, but am not convinced that this is the definitive list. First, in developing countries, mobile phones can be, and are, shared. I don't know of much shared ownership being enabled at the software level yet unfortunately. Second, 'always on' is dependent on cellular operators and some of the best next gen mobile apps will have intermittent or time dependent connectivity, such as location specific podcasts delivered over wifi. Third - proximity to user. Absolutely agree. That's the key, and undervalue point of mobiles. Fourth easy payment. Well, again dependent on mobile operators. Mobile PayPal is here, and operator billing won't be the only game in town. More importantly, if we help make the Internet go mobile, then the expectation of paying for everything just because it is mobile will be eroded. New business models based on advertising and commerce rev share will not require direct payment by end users.

I do like this list, but am wondering if there's more? One that I'm missing is the possibility for easier user data input. In particular multi-media input (e.g. camera phone, BT, RFID). We should not be stuck with current limited text input when we've got a veritable magic wand with multiple features.

Wikis at Nokia

Info Week interviewed me about wikis at Nokia :

At Nokia, the first wiki was brought in as an experiment by the Corporate Strategy team without consulting the IT department. Stephen Johnston, our contact in the department, told us, "After installing it we were told that it was probably against company policy." According to Johnston, resistance from the IT team stemmed from misgivings about overhead costs, the delegation of control to users, and the fear that wikis were a fad. However, the wiki (built on an open-source platform) quickly proved to be an effective means of saving time and effort previously dedicated to the task of distributing and storing corporate intelligence.

Johnston says wikis have proliferated within Nokia since the initial test. The company has purchased 200 seats of Socialtext, and four wikis, on both open-source and proprietary platforms, are being used by between 1,000 and 1,500 employees. As a result of the wikis' success, Nokia has agreed to fund and support a companywide wiki as well as a host of other collaborative tools. A skunkworks, or new technology project team, has also been established "to provide new tools such as wikis within days to business groups that ask to test new tools," says Johnston.
...
According Nokia's Johnston, the test wiki implemented by the Corporate Strategy department was part of a larger initiative to harness the power of social software – blogs, for example, are also very popular within the department. Nokia's wikis are part of a long-term transition to two-way communication, what Johnston calls "a world of read-write rather than just read." His comment highlights one of the raisons d'être of the social software movement – the desire to use computers to create a means of open discourse and introduce feedback into formerly static environments.

Read the whole story.

Making phones work for non-literate people

Jan 20

Jan Chipchase from Nokia Research Center, Tokyo makes some practical suggestions about modifications to the phone, ecosystem and infrastructure that can be used to improve the mobile experience of non-literate people:

Menus could have additional iconic support and hardware buttons other than soft keys should as much as possible be reserved to one button for one task. A two-way rocker button can confuse and may be perceived as one button. Wherever possible, phone settings should be automated to avoid the need for editing - for example, by default setting the time and date on the phone from the network.

Successful outcomes can be reinforced with audio feedback including for example playing back the number that was dialed prior to calling. Another option is spoken menus, though again this is a non-trivial understaking given the scale of languages and dialects to support. One radical approach could be to replace the digital contact management tool with a physical/digital hybrid that the user could annotate by pen or pencil.

A mobile phone equipped with a sufficiently high quality camera and display would enable the capturing and location shifting of written text, for example taking a photo of a hazardous materials sign at work and showing it to a literate relative at home.

This is on the new info portal for Nokia Research center which also has links to the Nokia opensource site.

Still So So MoSoSo

As mobiles, and the people who carry them, finally start to become part of the Internet I expect that one of the first killer apps will be mobile social networking. Unfortunately, today, it's still waiting for takeoff.

Social networking on the web has reached mainstream. I heard stats today that 40% of UK singles use online dating (and that's probably 90% of all singles with internet access then); 10% of newly weds in the USA in 2004 met on the Internet; and a UK divorce counselling service said that "Internet adultery" accounted for fully half of all reasons for divorce in their survey.

However, people have to switch off their digital prosthetic and go out into the rain and the real world to make do. Their urbane banter on IM or Orkut gives way to the rather more difficult task of meeting and speaking with real people. This is a pain point for many, and one that a mobile version of social networking tools could get right. The missing link is location information, and the operators are rather protective about giving up this information for other people to make money with. There is progress, especially in the US, which has implemented the E911 rule.

I predict that the transition path to a breakout success will not be a mobile startup with a great technology reaching critical mass, but will be an existing group of people deciding to integrate with a pre-existing mobile technology. I think aSmallWorld would be a great candidate, since there is a high homogenity across members - most members are happy to meet others, as it's still got an early adopter cachet; and there is respect for top-down proposals. These will make it easier to reach critical mass of adoption - always the problem with new networking services.

Not original. But still cool.

I know it's a cliche, but I'm blogging from seat 26H of the Lufthansa flight to San Francisco, using their flawless wifi service. And my Sonera Homerun roaming account is picking up a bill for an all-or-nothing €32 for the privelege.

Update: now paying twice, since pc died and i switched to the 770 tablet. the service says i'm still logged in - no timeout! note to self... however, good news is i'm loving the 770. excellent for reading blogs, and the internet radio works a charm - listening to lateshift on virgin now...

Will someone please create a good feedreader?

So, I've been getting increasingly frustrated about Bloglines. It's as if the founders cut and run the minute that Ask Jeeves bought them...

The Rant
We are moving from a web of searching through archives on big screens to syndicating to information about people places and things that matter to you. (And this will be on mobile devices rather than the big screen of course). And what tools do we have at our disposal? The modest feedreader. I haven't met one I liked. The crazy thing is that the same tool is needed in the enterprise and consumer space, for informing and for entertaining. So about all of the waking hours of those Web junkies that tend to influence things. Everything else (desktop apps, search engines) could be second fiddle to this interface if it is done well. I'm surprised at how little innovation there seems to be here.

The landscape
Frankly, it's thin pickings. Bloglines is so creaky I get frustrated everytime I go there, and wish they would hire some ajax / Ruby on Rails programmers. It's hard for me to easily delete and add feeds, no intelligence in presenting my feeds, no filtering... Firefox's sage is a bit better, but I have often have issues with Firefox (remembering passwords, getting stuck with firewalls etc). SharpReader and Newsgator do the plain vanilla OK but they are PC based (and NetNewsWire is Apple only), but I need it to be web-based. Google and MyYahoo are dabbling but have not delivered the kind of smooth experience that makes sense. In short, 37signals' Basecamp comes close to the user experience (not surprising since they basically invented Ruby on Rails) and I hope they are planning something like this.

(Similarly, blog creation tools are fairly flaky, but I guess that's going to have to be another post. The way that typepad allows the browser to navigate away from the post under construction (e.g. if you click a link in another app or hit the 'page back' button on the keyboard) has caused me to bounce off the ceiling numerous times. In that category, a good simple seems to be Ecto which lets you compose on the PC then post, but it shouldn't have to be a PC app.)

Hopefully some of the new web2.0 tools - such as findory, rollyo, loomia and other machine-generated names - will make strides in the right direction. I guess more announcements will be made at this week's event.

Anyway, here are some suggestions for a good feedreader:

• One click sorting and filtering along the following axes:
  -- frequency - that I read them (default, most read rise to the top so I can easily cull the stuff at the bottom)
  -- alphabetical - the name of the podcast
  -- date added - when I added it
  -- readership - the size of their audience
  -- tags - so i can create categories on the fly
• Easy flagging and tagging for later personal storage, management or sharing.
• Use Ajax / Ruby on Railsto allow drag and drop e.g. to add feeds or throw away feeds you're no longer interested in (Apple-esque - would be nice to have a puff of smoke too).
• Collaborative filters - guide me by what other people are viewing. Ideally, even communities that I create myself.
• Smooth integration between blogs and podcasts - they're the same thing, when you have Blinkx turning video into text and text to speech.
• Smooth integration with my mobile device - I can read and edit my feeds from either, and they will be updated on both. I can save clips / stories from my feeds on my mobile without leaving the page and marking all the feeds as read (as in mobile.bloglines.com)
• Ability to change the rules for certain blogs as 'I'm really interested in this' and if anything is posted here, send me an SMS, MMS, email or carrier pigeon (tick as appropriate). Same for when someone comments on my blog for blog creation tools
• Transparent collaborative filters - don't just tell me what you think I'll like. Let me build up my suggestions from you in stages. Give me the top 50 feeds based on [Tech] and / or [mention "mobiles" ] and / or [come from India ] and / or [are read and rated by people I rate]

Update: Google just launched google.com/reader here at Web2.0. My first impressions about this are not that great - confusing UI, delays and minimal features. OK it does tags, but still. C'mon Google, impress us.

What is Web 2.0 2.0?

My answer? Web 2.0 = Web Bubble 2.0 = Bubbly 2.0. I want some. Om has others:

Last night, I was at a dinner, where one of the topics of discussion was Web 2.0. More appropriately, what is Web 2.0? It is a damn fine question, and difficult one to answer. D. Keith Robinson writes, “Depending on who’s using the term, you could be talking about the Web as a platform for applications, a philosophy in building and designing Web applications, a group of powerful Web technologies, and much more.” Mark Sigal says, “At the core, it is an applied web service model that blurs the line between software and service.”
Dave Winer says, “Web 2.0 is a marketing concept used by venture capitalists and conference promoters to try to call another bubble into existence.” Richard McManus has his own take here.
From my perspective, I define Web 2.0 as a “collection of technologies - be it VoIP, Digital Media, XML, RSS, Google Maps… whatever …. that leverage the power of always on, high speed connections and treat broadband as a platform, and not just a pipe to connect.” Clearly, Web 2.0 is different and many things to many people. What is your definition? How do you view it? Curious to find out, especially before next week’s Web 2.0 conference.

Am excited to be going to Web 2.0. Not because of any major new insights or product launches (cheaper and more efficient to just read the blogs) but because to be at what should be an electrically-hyper event, of the kind I missed out when I was discussing trade policy over long lunches at the European Commission in the Web1.0 bubble at Millenium's end.

Bill Joy calls mobile Internet the 'here' web

When will there be more wireless Internet users than wired? Mid 2007 would be my guess.

Bill Joy is putting his money--or, more accurately, his VC firm's money--on the Web as the platform of the future.Joy, co-founder of Sun Microsystems and a driving force behind the creation of Berkeley Unix and Java, among other technologies, said the explosion in devices like cell phones, PDAs and other wireless gadgets connected to the Web is radically changing the technology industry.He calls that phenomenon the "here" Web, because the Internet is always "here, because you access it through a device you always carry."

Link: http://news.com.com/Joy+Future+of+the+Web+is+mobile+devices/2100-1016_3-5885769.html?tag=nefd.top