Thursday, September 27, 2007

Speaker Series: Sean Moffitt on Wiki Brands

I met Sean Moffit, the founder of Canadian word of mouth marketing company Agent Wildfire, a few months ago at one of Don Tapscott's seminars and he gave a convincing talk on the need for brands to be more defined by customer interactions - hence the name Wiki Brands. He came over to Nokia House a few days ago and delivered a well-received presentation that delivered a blizzard of case studies and statistics in a compelling way that left most people with a clear picture of some of the major changes happening in branding today.

We also had a few of Nokia's own word of mouth experts in the room (we've got a fairly active programme) who shared what they'd been up to.

Monday, September 10, 2007

Your favourite 2.0 pundits?

Quite a few people are asking me for recommendations about good social networking and 2.0-type thinkers and speakers, not necessarily just from the mobile space. Most of the requests are UK/Europe, so probably makes sense to start there.

Have you heard someone you think is good recently that you'd like to recommend? Or - no time for modesty - are you yourself interested to be "on the circuit" and willing and able to share your strong opinions about matters 2.0, social networking and / or enterprise 2.0? Would be great to hear from you. Either leave a comment or ping me on stephen dot johnston at nokia dot com.