Tuesday, June 19, 2007
Joe Andrieu writes a savvy post on the VRM concept. My brain is tired from doing the requisite backflips, but happy for the workout. He relates vendor management to one of the "you know it's important but how" concepts - swarm intelligence.
This suggests that it may be easier to rearchitect supporting business systems around the user, just as we know we need to do for the consumer experiences themselves. Here the user is the local store of intelligence which vendors (and whomever else) can then interract with, and in so doing improve that user's intelligence. So, if we can get systems to learn that everytime the individual gets on a plane he takes the window seat, maybe we can infer something useful that we can use for picking seats on other modes of transport. Or maybe not - but it'd be fun to have the data to play with.
This is a natural extension for mobiles, and one that may be a counter signal to the "data is always and everywhere in the cloud" schtick. Guess what, sometimes the data can be local too.
"instead of a bunch of individuals running around leaving a disparate data trail which is hard to keep track of, the individual represents the digital environment where data is stored by vendors. When the next vendor comes along, the data is there, available for use, without the need for complex integration, processing, or systems maintenance, just like the environment is there for the next ant to come along, allowing that ant to do what they do without a complicated brain or sophisticated map of the territory.
It doesn’t matter that Doc was physically moving around in his example. From Doc’s perspective, he was always right there. “No matter where I go… there I am.” This is more than just a solipsistic view of the universe, it is perhaps the most critical insight of the VRM user-centric gestalt. When you put the user at the center, it makes it trivially easy to manage and integrate the entire digital experience of the user. Because it is all right there, all the time.
Two obvious messages here. First, we all need to do a helluva good job in getting vendors in many different industries and sectors to agree on protocols that speak consistently to their customers. And second, this is very much about the mobile industry - and we all know how good our industry is at quickly agreeing global standards. The upside here as far as I see it, is that this is more of a device story than a network story, so may be a little easier. Anyway, fun times ahead.
Friday, June 15, 2007
It's not been confirmed yet, but there might be a couple of internships going at Nokia this summer around the theme of Internet innovation and 2.0, to work on a few cool projects that we've got cooking and need some help. Location probably Helsinki (it's great during the summer).
It's rather late in the season for this, and I suspect most people have got their internships lined up, but if this strikes a chord, ping me at stephen dot johnston at nokia dot com, and let me know if you have any particular skills or interests that we could put to work in the spirit of transformation.
Monday, June 04, 2007
This mashup - showing Finnish public transport system in REAL TIME on google maps is wonderful, and strangely addictive. (Did that bus break down? Ah, no, there it goes again.) As I am now living in London, I am painfully aware that such a transparent and technically advanced solution would be impossible here.
Posted by Stephen Johnston at 2:28 AM