Slightly surreal email marketing

Had to do a double take on this email i just received:

"Dear Mr Johnston,

Apologies for the intrusion. According to our records we don't have permission to contact you by email. If you're happy with this arrangement, you need not do anything. To encourage you to reconsider, please take a look at Your Preferences (based on past purchases) - a new service designed to help us look after you better."

And signed off:
"Contact us if you want to contact us!" by the MD of the London based wine store that was sending this note.

While it certainly has chutzpah, its brazen flouting of my earlier stated preferences just looks dumbass. Bin.