I met Sean Moffit, the founder of Canadian word of mouth marketing company Agent Wildfire, a few months ago at one of Don Tapscott's seminars and he gave a convincing talk on the need for brands to be more defined by customer interactions - hence the name Wiki Brands. He came over to Nokia House a few days ago and delivered a well-received presentation that delivered a blizzard of case studies and statistics in a compelling way that left most people with a clear picture of some of the major changes happening in branding today.
We also had a few of Nokia's own word of mouth experts in the room (we've got a fairly active programme) who shared what they'd been up to.
Hello, this is now an archive. The current blog is at threedimensionalpeople.com.
Thursday, September 27, 2007
Monday, September 10, 2007
Your favourite 2.0 pundits?
Quite a few people are asking me for recommendations about good social networking and 2.0-type thinkers and speakers, not necessarily just from the mobile space. Most of the requests are UK/Europe, so probably makes sense to start there.
Have you heard someone you think is good recently that you'd like to recommend? Or - no time for modesty - are you yourself interested to be "on the circuit" and willing and able to share your strong opinions about matters 2.0, social networking and / or enterprise 2.0? Would be great to hear from you. Either leave a comment or ping me on stephen dot johnston at nokia dot com.
Have you heard someone you think is good recently that you'd like to recommend? Or - no time for modesty - are you yourself interested to be "on the circuit" and willing and able to share your strong opinions about matters 2.0, social networking and / or enterprise 2.0? Would be great to hear from you. Either leave a comment or ping me on stephen dot johnston at nokia dot com.